Offre fiable

Brand Manager – Dairy

Sonia Foods Industries

Lagos, Nigeria CDI

Publiée il y a 2 mois · Expire dans 3 semaines

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Description du poste

This vacancy presents a chance to join a leading organization. Position Overview:
  • We are seeking a high-performing and passionate Brand Manager to lead the strategic and creative direction of our milk and dairy product portfolio. This role requires a visionary leader with proven experience in FMCG brand management, particularly in milk and dairy categories, to strengthen brand equity, drive consumer engagement, and accelerate business growth.
Key Responsibilities:
  • Brand Strategy & Positioning: Develop and implement compelling brand strategies that align with business objectives and consumer insights across the milk and dairy category.
  • Marketing Campaigns: Lead the planning, execution, and optimization of 360° marketing campaigns (ATL, BTL, and digital) to build brand awareness, engagement, and conversion.
  • Innovation & Product Development: Collaborate with R&D and cross-functional teams to drive innovation, oversee product launches, and enhance product portfolio performance.
  • Consumer Insights & Market Trends: Leverage market research and consumer data to identify trends, opportunities, and competitive threats, and translate insights into impactful actions.
  • Brand Performance Management: Track KPIs, analyze brand health metrics, and provide regular performance reports and actionable recommendations.
  • Cross-functional Collaboration:Work closely with Sales, Trade Marketing, Supply Chain, and external agencies to ensure seamless brand execution and consistency across all touchpoints.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • Minimum 5 years of experience in brand management within the FMCG sector, with a strong focus on milk and dairy products.
  • Proven track record of successful brand building and marketing campaign execution.
  • Strong understanding of consumer behavior, market dynamics, and category trends.
  • Excellent project management, communication, and leadership skills.
  • Ability to think both strategically and creatively, with a hands-on approach.
Why Join Us
  • Be part of a passionate and innovative team shaping the future of dairy brands.
  • Work in a fast-paced environment where your ideas and impact matter.
  • Competitive compensation and career growth opportunities.
  • Salary is open for negotiation.

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