Brand Manager (Consultant) at MacTay Consulting

About the Role

Our client in the FMCG (Wine & Spirits) sector is seeking an experienced Brand Manager (Consultant) to drive brand strategy, manage end-to-end brand activities, and support commercial execution for a 3–6-month engagement.

The ideal candidate is analytical, creative, commercially aware, and capable of delivering high-impact brand initiatives in a fast-paced environment.

Key Responsibilities

• Develop and execute comprehensive Brand Plans in line with company vision and global guidelines
• Manage brand budgets and ensure optimal allocation across ATL and BTL activities
• Lead brand engagement programs in collaboration with communication, trade marketing, and sales teams
• Support the Brand Activation Calendar and provide bi-monthly performance updates to internal stakeholders
• Partner with the Communications department to drive PR, events, and brand image-building activities
• Develop detailed launch plans for new products, including PR, event execution, on-trade and off-trade activations
• Generate actionable consumer insights (market trends, competition, segmentation, value propositions) to support commercial teams
• Conduct regular market monitoring and internal sales analysis by brand, channel, and region
• Communicate operational updates, activation calendars, and coordinate brand-related visits
• Support the organization of VIP dinners and deliver post-event evaluations
• Monitor POSM stock levels and ensure optimal allocation
• Contribute innovative ideas, demonstrate strong teamwork, and encourage out-of-the-box thinking

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field (MBA is an advantage)
• 5–8 years of proven experience as a Brand Manager within FMCG, ideally wine & spirits or beverages
• Strong understanding of brand management and marketing principles
• Experience in commercial and trade marketing