Brand Identity Designer / Strategist

Position Overview

We are seeking an experienced professional to join our team. The Brand Identity Designer & Strategist is responsible for developing, defining, and maintaining strong brand identities that align with business goals and client objectives. This role combines creative design execution with strategic brand thinking, ensuring consistency, clarity, and impact across all brand touchpoints.

Key Responsibilities

• Develop brand identity systems including logos, color palettes, typography, and visual elements
• Create comprehensive brand guidelines to ensure consistency across print, digital, and marketing materials
• Conduct brand research, audits, and competitive analysis
• Translate brand strategy into compelling visual storytelling
• Collaborate with designers, marketers, and production teams to execute brand concepts
• Lead brand refresh and rebranding projects from concept to execution
• Ensure all designs align with brand positioning, tone, and values
• Present brand concepts and strategies clearly to internal teams and clients
• Monitor brand usage and enforce brand standards across platforms

Requirements & Qualifications

• Bachelor's degree or equivalent experience in Graphic Design, Branding, Visual Communication, or related field
• 5-10 years of professional experience
• Proven experience in brand identity design and strategy
• Strong portfolio demonstrating brand systems, logos, and identity projects
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Strong understanding of typography, color theory, and layout principles
• Experience working in a branding, creative agency, or print environment is an advantage
• Excellent communication, presentation, and problem-solving skills

Core Skills & Competencies

• Strategic thinking and conceptual design ability
• Strong attention to detail and brand consistency
• Ability to manage multiple projects and meet deadlines
• Creativity balanced with business and brand awareness