Area Sales Manager – Milk & Dairy Products at Blume Nigeria Limited

Job Summary

An established company is seeking an Area Sales Manager to oversee and drive sales performance for milk and dairy product lines within an assigned territory. The role involves managing sales teams, developing strong distributor and retail networks, implementing sales strategies, and ensuring consistent growth in market share. Candidates must have solid experience in milk sales and a deep understanding of the FMCG/dairy sector.

Key Responsibilities

Sales & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets for milk and dairy product categories
• Develop and execute effective sales plans and route-to-market strategies
• Monitor sales performance and drive initiatives to increase volume, visibility, and penetration

Territory & Market Management

• Expand distribution channels and ensure product availability across all retail outlets
• Conduct regular market visits to identify opportunities, competition activities, and market trends
• Strengthen relationships with distributors, wholesalers, and key retailers

Team Leadership & Training

• Manage, mentor, and motivate a team of Sales Representatives, Van Sales Executives, and Merchandisers
• Set performance targets and conduct regular coaching to ensure optimal execution
• Facilitate product knowledge and sales training for team members

Key Account Management

• Build strong relationships with modern trade outlets, supermarkets, and key distributors
• Negotiate pricing, visibility, and promotional agreements to maximize sales

Reporting & Compliance

• Prepare weekly and monthly sales reports, competitor analysis, and market intelligence updates
• Ensure adherence to company sales policies, credit control, and operational standards

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 5 years' experience in FMCG sales, with at least 3 years in dairy/milk products