Area Sales Manager (ASM) – Margarine Sales

About the Role

Workforce Group is seeking a qualified Area Sales Manager to drive sales performance and lead regional operations for margarine products in Lagos, Nigeria.

Key Responsibilities

• Drive sales performance to achieve volume, distribution, and visibility targets
• Develop and execute regional sales plans aligned with overall business objectives
• Manage, coach, and motivate sales teams, distributors, and channel partners
• Monitor market trends, competitor activities, and pricing dynamics
• Ensure effective merchandising and brand visibility across channels
• Prepare sales reports, forecasts, and performance analysis
• Build strong relationships with key customers, distributors, and trade partners
• Collaborate with Marketing and Supply Chain teams to ensure product availability

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field
• Minimum of 5 years' experience in Margarine Sales or a related FMCG category
• Experience with standard and renowned FMCG organizations
• Strong understanding of Modern Trade, General Trade, and HORECA channels
• Proven ability to deliver targets and manage regional sales operations
• Strong leadership, negotiation, and communication skills
• Willingness to travel extensively