Zonal Sales Manager (Beverage)

Job Purpose

The Zonal Sales Manager (Beverage) will be responsible for driving sales performance, distribution expansion, and market share growth for the company's beverage portfolio within the assigned zone. The role requires strategic leadership of territory sales teams, effective distributor management, and execution of sales and trade marketing initiatives to achieve volume, revenue, and profitability targets.

Key Responsibilities

• Develop and implement zonal sales strategies to achieve monthly, quarterly, and annual sales targets
• Drive volume growth and numeric distribution across general and modern trade channels
• Ensure effective distributor management, including stock availability, credit control, and inventory rotation
• Monitor and improve key performance indicators (KPIs) such as volume, revenue, distribution reach, strike rate, and call productivity
• Execute promotional campaigns, trade activations, and market penetration initiatives
• Identify new business opportunities and expansion areas within the zone
• Lead, coach, and monitor field sales representatives within the zone
• Ensure compliance with company policies, pricing strategy, and route-to-market standards

Required Qualifications

• First Degree or equivalent in Business Administration, Marketing, Sales, or other relevant discipline
• Minimum of 10 years' experience in FMCG sales
• At least 2–3 years in a supervisory or zonal leadership role within the beverage industry

Required Skills & Competencies

• Strategic sales planning and execution
• Leadership and team management
• Distributor and channel management
• Strong analytical and reporting skills
• Negotiation and stakeholder management
• Trade marketing execution
• Strong understanding of route-to-market strategies