State Marketing Coordinator at Spectrum Books Limited

Job Summary

We are seeking a self-motivated State Marketing Coordinator to lead and manage marketing activities within their state. This role involves overseeing the execution of campaigns, coordinating Direct Sales Agents (DSAs), and ensuring sales targets are met.

Key Responsibilities

• Implement state-specific marketing campaigns and strategies based on the national framework
• Supervise and support Direct Sales Agents (DSAs) within the state
• Ensure sales targets are met by coordinating marketing and promotions
• Liaise with the Head of Marketing to provide regular reports and feedback on marketing activities
• Manage the state's marketing budget
• Ensure consistent brand positioning and customer experience across the state
• Conduct regular visitations to educational stakeholders including Ministries of Education, Education Resource Centers, and SUBEBs
• Provide market intelligence reports to ensure the organization remains competitive

Requirements

• Minimum academic qualification of HND in Marketing
• Minimum of 2 years of proven work experience
• Excellent leadership skills
• Excellent interpersonal skills