School Marketing Manager at Standard Bearers School (SBS)

Job Summary

We are seeking an experienced School Marketing Manager to strengthen our brand presence, attract quality leads, and communicate the SBS story in ways that resonate with modern families. The ideal candidate will be creative, strategic, and passionate about education—someone who knows how to convert awareness into genuine interest.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to promote the school's programs and values to target audiences
• Create and manage engaging content across social media, email newsletters, and the school's website
• Plan and coordinate marketing campaigns, open days, community events, and outreach activities
• Collaborate with the Sales Executive to ensure smooth handover and follow-up of leads
• Manage advertising budgets, analyse campaign performance, and prepare regular reports on results
• Strengthen the school's brand identity through consistent messaging, storytelling, and design direction
• Build and maintain relationships with parents, alumni, media partners, and education communities
• Monitor competitor activities and market trends to keep the school's marketing strategy relevant and effective

Required Qualifications

• Bachelor's degree in Marketing, Mass Communication, Public Relations, or related field
• 3–5 years of experience in marketing, branding, or communications, preferably within education or service-based organizations
• Proven ability to design and implement successful marketing campaigns that drive visibility and enquiries

Required Skills

• Strong creative and analytical skills—able to generate ideas and measure their impact
• Excellent written and verbal communication skills
• Solid understanding of social media marketing and digital platforms

Preferred Qualifications

• B.Sc. in Marketing or Communications from a leading institution
• Professional certifications in Digital Marketing, Brand Management, or Content Strategy

Location

Lagos, Nigeria