Sales & Marketing Officer at Afripoint Group Limited

Job Summary

The Sales & Marketing Officer is responsible for driving business growth by identifying sales opportunities, acquiring new clients, managing customer relationships, and implementing strategic marketing initiatives. This role requires a result-oriented professional with strong selling, communication, and digital marketing skills to promote company products and services while achieving sales targets.

Key Responsibilities

Sales

• Identify new business opportunities through market research and prospecting
• Generate leads, build sales pipelines, and convert prospects into paying customers
• Conduct product presentations, client meetings, and negotiations to close deals
• Develop and maintain strong business relationships with new and existing clients
• Prepare and submit sales reports, forecasts, and performance updates
• Ensure prompt follow-up on leads and timely feedback to management
• Achieve assigned monthly, quarterly, and annual sales targets

Marketing

• Support the execution of marketing campaigns, promotions, and brand awareness strategies
• Conduct competitor and market analysis to support strategic decision-making
• Assist with digital marketing efforts including social media campaigns, email marketing, and content promotion
• Participate in trade fairs, product activations, and marketing events
• Support brand communication and product positioning activities
• Provide innovative ideas for marketing campaigns and market penetration strategies

Core Performance Indicators (KPIs)

• Sales target achievement
• Lead conversion rate
• Revenue growth contribution
• Client acquisition and retention
• Market expansion results
• Campaign effectiveness

Qualifications & Experience

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field
• 2 - 4 years of proven experience in sales and marketing