Sales Manager at Brands and Trade Limited

Job Summary

The Sales Manager is responsible for driving sales growth, expanding market share, and achieving revenue targets within the FMCG sector. This role involves leading a team of sales executives or representatives, managing key distributor and retail relationships, implementing effective sales strategies, and ensuring product visibility and availability across assigned territories.

Key Responsibilities

Sales Strategy & Execution

• Develop and execute sales plans to achieve company revenue and market share objectives
• Identify growth opportunities across modern trade, general trade, and key accounts
• Analyze market trends and competitor activities to guide strategic decisions

Team Leadership & Performance Management

• Lead, coach, and motivate the sales team to meet and exceed sales targets
• Conduct regular performance reviews and training sessions for sales representatives
• Assign territories, monitor field activities, and ensure proper coverage

Channel & Distributor Management

• Build and maintain strong relationships with distributors, wholesalers, and key retailers
• Monitor distributor stock levels, sales performance, and credit management
• Negotiate trade terms, pricing, and promotional support with partners

Sales Operations & Reporting

• Track daily, weekly, and monthly sales performance against set KPIs
• Provide accurate sales forecasts and market intelligence reports
• Ensure prompt resolution of customer or distributor issues

Marketing & Activation Support

• Collaborate with the marketing team to plan and execute trade promotions and activations
• Monitor the effectiveness of in-store visibility and promotional campaigns
• Ensure proper merchandising and brand representation at all sales outlets

Compliance & Administration

• Ensure adherence to company policies, pricing structures, and ethical sales practices
• Manage departmental budget effectively