Sales Manager - Elizabeth Maddeux, Abuja

A reputable organization seeks a dedicated individual for this role. Position Overview:

• Our client is seeking an energetic and results-driven Sales Manager who will be responsible for driving sales growth, market penetration, and distribution effectiveness within the assigned territory.

• The role involves leading the sales team, managingdistributors and key accounts, executing sales strategies, and ensuring achievement of volume,revenue, and market share targets in line with company objectives.

Key Responsibilities: Sales Strategy & Execution:

• Develop and implement territory sales plans aligned with company sales targets.

• Drive volume, value, and revenue growth across all FMCG product categories.

• Monitor market trends, competitor activities, and pricing dynamics to inform sales strategies.

• Ensure effective route-to-market execution, including direct sales and distributor channels.

Distributor & Channel Management:

• Recruit, manage, and evaluate distributors, wholesalers, and key retail partners.

• Ensure optimal product availability, visibility, and merchandising across all outlets.

• Monitor distributor stock levels, sell-in and sell-out performance.

• Resolve trade issues and maintain strong trade relationships.

Team Leadership & Performance Management:

• Lead, coach, and supervise Sales Executives, Territory Sales Officers, and merchandisers.

• Set individual sales targets and monitor performance against KPIs.

• Conduct regular field visits, market audits, and performance reviews.

• Build a high-performance sales culture focused on accountability and results.

Customer & Key Account Management:

• Manage key accounts, modern trade, and institutional customers where applicable.

• Negotiate trade terms, promotions, and volume deals in line with company policy.

• Ensure effective execution of trade promotions and campaigns.

Reporting & Coordination:

• Prepare and submit daily, weekly, and monthly sales reports.

• Track sales performance, collections, and outstanding receivables.

• Collaborate with Marketing, Supply Chain, and Finance teams to ensure smooth order fulfillment and product availability.

Key Performance Indicators (KPIs)

• Sales volume achievement.

• Revenue and value growth vs. target.

• Market coverage and outlet expansion.

• Distribution reach (numeric and weighted distribution)

• Market share growth within territory.

• Distributor performance and stock turnover days.

• Trade promotion effectiveness.

• T...