Sales Executive – Wholesales Open Market Lagos at BOGO Beverages

About the Role

We are seeking a passionate and experienced Sales Executive to drive product sales and visibility within major open markets across Lagos State. The ideal candidate will have a solid background in wholesale open-market sales and strong existing relationships across Trade Fair, Oshodi, Bariga, Oyingbo, Mushin, and Okearin.

Key Responsibilities

• Develop and execute sales strategies to achieve volume and revenue targets in designated open markets
• Build and maintain strong business relationships with key wholesalers, distributors, and major market retailers
• Ensure effective product visibility and availability across all assigned markets
• Identify new business opportunities, negotiate pricing and terms, and close deals efficiently
• Monitor competitors' activities and provide market intelligence reports
• Collaborate with the sales support and logistics teams to ensure prompt order delivery and customer satisfaction
• Track daily sales performance and provide timely updates and reports to the Sales Manager
• Execute brand activation and promotional activities within the markets to drive product awareness
• Collect feedback from customers and market stakeholders to support continuous improvement in product offerings and service delivery

Requirements

• Minimum of 3 years proven experience in wholesale open-market sales within Trade Fair, Oshodi, Bariga, Oyingbo, Mushin, and Okearin
• Must reside in Lagos and be familiar with the trading dynamics of the listed markets
• Strong network of wholesalers and retailers within the territory
• Excellent negotiation, communication, and interpersonal skills
• Self-motivated, target-driven, and able to work with minimal supervision
• Strong understanding of market trends and consumer behavior
• OND/HND/B.Sc. in Business Administration, Marketing, or related field (preferred)