Sales Executive - Elizabeth Maddeux, Lagos

Our client, a fast-growing FMCG company in Abuja, is seeking an energetic and results-driven Sales Executive to drive product distribution, increase market penetration, and achieve sales targets within assigned territories. The role involves managing distributor and retail relationships, executing sales plans, and expanding the company’s customer base. Key Responsibilities: Sales & Business Development

• Achieve assigned sales targets in volume and value within designated territories.

• Develop and manage relationships with distributors, wholesalers, and key retailers.

• Identify new business opportunities and expand market coverage.

• Execute sales strategies to grow market share and revenue.

Route-to-Market & Distribution

• Ensure effective product availability and visibility across retail outlets.

• Manage route planning and regular market visits.

• Monitor stock levels at distributor and retail points to prevent stock-outs.

• Support distributor sales teams to improve coverage and performance.

Trade Execution & Merchandising

• Ensure proper product display, merchandising, and brand visibility in outlets.

• Implement trade promotions and marketing campaigns as directed

• Monitor competitor activities and provide market intelligence.

Reporting & Administration

• Prepare daily, weekly, and monthly sales and market reports.

• Track customer feedback, sales performance, and payment follow-ups where applicable.

• Ensure compliance with company sales policies and procedures.

Key Performance Indicators (KPIs)

• Number of active outlets and market coverage.

• Sales volume and revenue vs target.

• Distributor performance and order fulfillment rate.

• Product availability and stock-out rate.

• New customer acquisition.

• Trade promotion execution effectiveness.

• Accuracy and timeliness of sales reports.

• Market intelligence and competitor activity reports.

Required Qualifications: & Experience

• Bachelor’s degree or HND in Business Administration, Marketing or related field.

• 2- 3years of Sales experience (Preferably FMCG).

• Experience managing distributors and retail channels.

• Valid driver’s license and willingness to travel within assigned territory.

Skills: & Competencies

• Strong negotiation and selling skills.

• Excellent communication and relationship management ability.

• Results-driven and self-motivated.

• Good knowledge of Abuja markets and FMCG trade channels.

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