Product Marketer at Safely Services Limited (SSL) - Safetransact

About the Role

The Product Marketer sits at the centre of product, brand, and growth. You'll be responsible for crafting clear messaging, creating content that converts, understanding user needs, and driving adoption among buyers and sellers.

You'll work closely with the founding team, meaning your work will directly shape how millions of Nigerians discover and trust SAFETRANSACT.

What Success Looks Like

• Our product story becomes clearer and more compelling across all channels
• More vendors and buyers understand why they should use SAFETRANSACT and actually convert
• You produce video, copy, and campaign ideas that improve engagement and drive consistent user growth
• Our go-to-market experiments become faster, more data-driven, and more effective
• You become a key voice in shaping how SAFETRANSACT shows up publicly—from social to email to product announcements

Key Responsibilities

• Develop and refine SAFETRANSACT's product messaging across all channels
• Create compelling video content, social media campaigns, and product explainers that increase product adoption
• Conduct customer and market research to deeply understand buyer and vendor behaviour
• Lead go-to-market execution for new features, updates, and product releases
• Collaborate with product and design teams to ensure user insights shape product decisions
• Track performance metrics (engagement, conversion rate, retention) and optimise campaigns accordingly
• Develop and execute growth experiments, including referral programs, onboarding flows, and targeted campaigns
• Represent the product in brand videos, user education clips, and marketing content

Qualifications

We welcome talented candidates from all backgrounds. Ideal qualifications include: