Marketing Officer (Food & Nutrition) at Elizabeth Maddeux

About the Role

Our client is seeking a Marketing Officer with a strong background in the baking industry and in-depth knowledge of the Abuja market. The successful candidate will be responsible for developing and executing marketing strategies to increase brand visibility, drive sales, and strengthen customer relationships within the Abuja region.

Key Responsibilities

• Develop and implement effective marketing plans and campaigns for the Abuja market
• Conduct market research to identify new opportunities, competitors, and customer trends
• Build and maintain strong relationships with clients, distributors, and key stakeholders
• Work closely with production and sales teams to align marketing strategies with business objectives
• Manage promotional events, product launches, and advertising campaigns
• Track, analyze, and report on the performance of marketing activities
• Provide feedback on market needs to inform product development and innovation
• Increase product awareness and visibility through targeted outreach across Abuja
• Develop partnerships with retailers, supermarkets, and distribution channels
• Leverage digital platforms and social media to expand brand presence
• Prepare periodic reports on market activities, customer feedback, and competitor strategies
• Support sales teams with marketing materials and campaigns that drive revenue growth

Requirements

• Bachelor's Degree or HND in Marketing, Business Administration, or a related field
• Proven experience as a Marketing Officer in the baking industry
• Strong knowledge of Abuja's business environment, customer base, and distribution channels
• Excellent communication, negotiation, and interpersonal skills
• Ability to work independently and deliver results under tight deadlines
• Proficiency in digital marketing tools and Microsoft Office applications