Marketing Manager (Real Estate/Construction)

About the Role

We invite applications from suitably qualified candidates for the position of Marketing Manager in the real estate and construction sector.

Key Responsibilities

• Develop and implement a comprehensive brand strategy to elevate brand awareness and reputation in the Lagos market
• Create and execute innovative marketing campaigns to attract potential buyers and investors, including digital marketing, social media, content marketing, and traditional advertising
• Oversee all digital marketing efforts, including website management, SEO, SEM, email marketing, and social media marketing
• Champion the development of high-quality content such as blog posts, articles, and videos to educate and engage the target audience
• Create compelling property listings, including professional photography and virtual tours, to showcase properties effectively
• Organize and execute property launches, open houses, and other events to generate interest and drive sales
• Collaborate with the sales team to develop effective sales materials and tools to support their efforts
• Conduct market research to identify trends, opportunities, and challenges in the Lagos real estate market
• Manage the marketing budget effectively and track ROI on marketing initiatives
• Lead and mentor a team of marketing professionals

Required Qualifications and Skills

• 3–4+ years of experience in real estate marketing or a related field
• Proven track record of successful marketing campaigns
• Strong understanding of digital marketing and social media
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Proficiency in marketing automation tools and CRM software