Marketing Manager - OptiHuman Consulting Limited, Lagos

This position offers a great opportunity for career growth. Position Overview:

• As a Marketing Manager, you are responsible for enhancing brand awareness and ability, generating leads, strengthening client engagement, managing both digital; offline campaigns, and delivering high-impact experiences like PartnerPlus Cc (PPC).

• Your mandate includes building a recognizable brand identity, driving ac of our products and platforms, and influencing revenue through structured, amiable marketing initiatives

• The ideal candidate is commercial-minded, digitallyand brand-conscious with strong stakeholder management skills.

Key Responsibilities: Brand & Visibility Leadership:

• Own the brand playbook, ensure consistent messaging, visual identity across all touchpoints.

• Collaborate and ensure business visibility in the travel and corporate through media, thought leadership, and PR.

• Develop monthly brand assets: flyers, decks, banners, social media temF product videos.

PartnerPlus Connect (PPC) Ownership:

• Collaborate and execute quarterly PartnerPlus Connect events; virtual and physically.

• Manage pre-event communication, registrations, promotional materials, and event reporting.

Campaign Management (Digital & Offline):

• Design and run monthly performance campaigns to drive traffic, leads and manageplatform usage.

• Track ROI on paid media, influencer marketing, trade activations, and speed content.

• Collaborate with product, sales, and destination teams for synchronized align rollouts.

Client Engagement:

• Collaborate with all relevant units and develop a monthly content calendar targeted at corporates, trade partners and direct clients with provision for facts, guides, and toolkits.

• Design email flows, WhatsApp creativities and fllyers to support promotions on travel products

• Track commumcation effectiveness—open rates, engagement, and client conversions.

Thought Leadership & Corporate Branding:

• Build positioning materials to support business development, C-suite engagements, and platform sales.

• Coordinate the development of insight-based travel newsletters

• Ensure the brand shows up with relevance in media, panels, trade forum across Linkedln.

Reporting, Measurement & Team Oversight:

• Lead the marketing report cycle: monthly dashboards, event ROI, campaign views.

• Supervise internal and external creative resources; maintain delivery timely and execution quality.

• Stay within budget while maximizing efficiency; track cost-per-lead and contribution to revenue

Required Qualifications: and Requirements

• Bachelor's Degree in Marketing, Business Admi...