Marketing Manager - Laboria Limited, Abuja

We invite applications from suitably qualified candidates. Job Purpose

• The Marketing Manager will lead the planning, development, and execution of the company’s marketing strategy to enhance brand visibility, generate leads, and drive business growth.

• The role involves managing both digital and traditional marketing campaigns, coordinating cross-functional teams, and analyzing performance metrics to optimize results.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with company goals.

• Lead the planning and execution of both digital (social media, email, Google Ads, SEO) and traditional marketing campaigns.

• Oversee content creation, brand messaging, and promotional materials to ensure consistency across all channels.

• Monitor, measure, and report on the effectiveness of marketing campaigns, adjusting strategies to achieve targets.

• Collaborate closely with Sales, Business Development, and Product teams to align marketing initiatives with commercial objectives.

• Manage external marketing agencies and vendors as needed.

• Stay updated on industry trends, competitor activities, and customer insights to inform marketing strategies.

• Prepare budgets, track marketing expenses, and ensure cost-effective campaign execution.

• Mentor and guide the marketing team, fostering a culture of creativity and accountability.

Key Performance Indicators (KPIs)

• Achievement of marketing campaign goals (leads, engagement, conversions).

• Brand awareness growth and audience reach.

• Alignment of marketing initiatives with sales and business development objectives.

• Timely execution of marketing projects within budget.

• Team performance and development metrics.

Requirements: Education: al Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Master’s degree or professional marketing certifications is a plus.

Experience:

• Minimum of 5 years’ experience in marketing, with at least 3 years in a managerial role.

• Proven experience in developing and executing successful marketing strategies and campaigns.

• Experience managing digital marketing platforms and analytics tools.

Skills: & Competencies:

• Strong strategic thinking and planning abilities.

• Excellent written and verbal communication skills.

• Proficiency in digital marketing tools (Google Ads, SEO, social media platforms, analytics).

• Leadership and team management capabilities.

• Analytical skills to interpret data and ...