Marketing Manager - May Publishing Ltd, Lagos

This position offers a great opportunity for career growth. Position Overview:

• We are seeking a strategic, creative, and results-oriented Marketing Manager to lead and execute marketing initiatives for our publishing brand.

• The ideal candidate will oversee the promotion of our books, authors, and publishing services, driving visibility, engagement, and sales across digital and physical platforms.

• You must be passionate about storytelling, deeply skilled in marketing strategy, and capable of leading campaigns that align with our mission of legacy, impact, and excellence in publishing.

Key Responsibilities: Marketing Strategy & Campaign Management:

• Develop, lead, and execute comprehensive marketing strategies for books, authors, and biography/autobiography publishing services.

• Plan and oversee end-to-end marketing campaigns (pre-launch, launch, post-launch).

• Create data-driven marketing plans tailored to genre, audience, and distribution channels.

• Coordinate and promote virtual and physical book launches, author events, and campaigns.

• Identify and secure partnerships with bookstores, media outlets, influencers, and sales channels.

Team Leadership & Collaboration:

• Supervise and guide marketing officers, content creators, and external vendors.

• Collaborate with editors, designers, authors, and management to ensure cohesive brand messaging.

• Provide marketing direction and support for author branding and public-facing activities.

Content & Digital Marketing Oversight:

• Oversee the creation of high-quality marketing content including graphics, captions, blogs, newsletters, reels, and short-form videos.

• Manage and optimize social media platforms and email marketing campaigns for engagement and conversion.

• Ensure brand consistency across all marketing materials and platforms.

Analytics, Trends & Growth Strategy:

• Monitor publishing and digital marketing trends, reader behavior, and platform updates.

• Track campaign performance, analyze data, and present actionable insights.

• Recommend and implement growth-focused strategies to increase visibility, readership, and sales.

Requirements:

• Bachelor’s degree in Marketing, Communications, English, Media, or a related field (or equivalent professional experience).

• 2 years of proven experience in marketing management, digital marketing, or brand strategy.

• Strong knowledge of major platforms: Instagram, Facebook, LinkedIn, X, TikTok.

• Hands-on experience with Canva, Adobe Photoshop, or similar design tools.

• Working knowledge of SEO, email marketing, website management, and ...