Marketing Coordinator at FoodCourt

Position Overview

An established company is recruiting a Marketing Coordinator to act as the campaign project manager for assigned locations. This role is responsible for ensuring that a marketing campaign is live every week per location, with the right mix of strategy, creative, and influencer amplification.

This position requires sharp organization, creative insight, and cross-functional coordination to ensure campaigns are delivered on time, executed with quality, and tracked for performance.

Key Responsibilities

Campaign Project Management

• Ensure weekly campaign deployment for every assigned location
• Build and maintain campaign calendars, briefs, asset trackers, and timelines
• Coordinate internal teams (content, design, social, media buying) and external vendors
• Assign campaign tier levels based on complexity and goals:
  • Tier 1 - Basic Campaign: 1-2 static assets, 1 channel (e.g., Instagram or Twitter), standard promotional content
  • Tier 2 - Enhanced Campaign: Static and video content, multiple platforms, simple influencer inclusion
  • Tier 3 - Strategic Campaign: Influencers with multi-format creative, localized storytelling, integrated with sales or product push

Influencer Management

• Identify, vet, and brief influencers who align with campaign objectives
• Coordinate content timelines and approvals
• Ensure influencer posts go live as scheduled
• Track performance of influencer content (reach, engagement, user-generated content, sales impact)

Campaign Monitoring & Reporting

• Submit weekly campaign recaps per location with key metrics (reach, engagement, conversion, influencer performance)
• Flag missed or underperforming campaigns with proposed improvements
• Track UTM links, codes, and asset performance

Ideation & Local Adaptation

• Propose fresh campaign ideas inspired by location trends, events, or consumer behavior
• Adapt national or brand-wide assets for local use (language, culture, and regional preferences)

Location

Lagos, Nigeria