Marketing Content Manager

About the Role

We are seeking a highly skilled Content Marketing Manager to lead content strategy, create impactful marketing materials, and manage content across various platforms. This role aligns with the company's mission and brand while evaluating content performance and driving initiatives that enhance customer engagement and lead generation.

Key Responsibilities

• Develop and execute the content marketing strategy to drive traffic, engagement, leads, and customer retention
• Create cornerstone content pieces that establish thought leadership
• Build an SEO framework and content calendar
• Create and oversee high-value content including guides, case studies, webinars, email sequences, sales enablement materials, and blog posts
• Create high-converting lead magnets and landing page copy
• Optimize content for SEO and distribute strategically across channels
• Track performance metrics and iterate based on data insights
• Own the content calendar end to end, planning, prioritizing, and maintaining a consistent publishing cadence
• Create audience-centric content tailored to multiple personas and stages of the buyer's journey across the product suite

Required Qualifications and Experience

• 2-4 years of B2B content marketing experience (SaaS, tech, or professional services preferred)
• Exceptional writing skills across multiple formats, with a portfolio demonstrating range
• Demonstrated success (through metrics) in creating engaging, quality content that drives conversions and contributes to pipeline growth
• SEO proficiency including keyword research, optimization, and organic growth strategy
• Ability to translate complex technical features into clear value propositions
• Strategic mindset connecting content to revenue outcomes
• Data-driven approach with analytics and A/B testing experience
• Legal background or experience writing legal content
• Ability to operate independently with minimal guidance