Marketing & Communications Specialist at Amy Consulting

About the Role

We are seeking a skilled Marketing & Communications Specialist to enhance brand visibility, support lead generation efforts, and strengthen the organization's communication strategy. This position offers a great opportunity for career growth. The ideal candidate will create compelling content, execute integrated marketing campaigns, manage communication channels, and ensure consistent brand messaging across all platforms.

Key Responsibilities

• Develop and execute marketing and communications strategies across digital, offline, and partnership channels
• Create, edit, and manage high-quality content including blogs, newsletters, social media posts, case studies, and marketing materials
• Plan, implement, and optimize campaigns such as email marketing, social media, SEO, PPC, and webinars
• Manage the organization's social media presence and foster active community engagement
• Support external communication efforts including press releases, media engagement, and thought leadership content
• Develop internal communication materials such as newsletters, announcements, and briefs
• Track, analyze, and report marketing performance metrics including traffic, conversions, lead quality, and ROI
• Coordinate and manage relationships with external agencies, freelancers, vendors, and designers
• Ensure brand consistency across all touchpoints, including the website, presentations, and marketing collateral
• Stay updated on industry trends and recommend new tools, channels, and strategies to enhance marketing effectiveness

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 3 years of experience in marketing and communications
• Proven experience in campaign planning, digital marketing, and content creation
• Excellent writing, editing, and communication skills
• Strong analytical abilities with solid understanding of marketing metrics and performance analysis

Preferred Qualifications

• Experience in consulting, EdTech, or tech-enabled services