Marketing Associate - The Hills Medical Centre, Lagos

This position offers a great opportunity for career growth. Role Description

• We are seeking a results-driven Marketing Associate to spearhead our field marketing and strategic partnership initiatives. This role is the frontline engine for growth, requiring an individual who thrives on building relationships, negotiating partnerships, and directly driving patient acquisition across all hospital departments. You will be the face of The Hills Medical Centre in the community and with corporate entities, transforming our reputation into tangible partnerships and a steady stream of patients.

Key Responsibilities: & Duties Field Marketing & Strategic Outreach

• Proactively identify, visit, and engage potential partner organizations, including corporations, SMEs, government agencies, unions, cooperatives, NGOs, and educational institutions.

• Develop and pitch customised corporate retainership/partnership healthcare packages that meet the needs of organisations and their members.

• Negotiate and finalise partnership agreements to secure long-term patient referrals and institutional contracts.

• Organise and execute health talks, screenings, and wellness workshops at partner locations to generate leads and build brand loyalty.

Patient Acquisition & Departmental Support

• Work closely with clinical department heads (e.g., Dialysis, Paediatrics, Surgery, Cardiology) to understand their specific patient volume goals and service differentiators.

• Develop targeted strategies and field activities to "pull in" patients for specific departments, meeting or exceeding agreed-upon targets.

• Convert partnership agreements into activated patient referrals, ensuring a smooth handoff to the hospital's front desk and clinical teams.

Marketing Support & Reporting

• Maintain a detailed pipeline record of all field visits, proposals, and partnership statuses.

• Provide weekly and monthly reports on field activities, partnership conversions, lead generation, and ROI of outreach efforts.

• Collaborate with the digital marketing team to align field activities with online campaigns and brand messaging.

• Gather market intelligence from the field regarding competitor activity and community healthcare needs to inform broader marketing strategy.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Proven 2+ years of experience in a field marketing, sales, or business development role, preferably within healthcare, pharmaceutical, or B2B services.

• Exceptional communication, presentation, and negotiation skills with a confident and professional demeanour.

• Strong interpersonal skills with a proven ability to build ...