Head of Marketing at Pruvia Integrated Limited

Job Brief

An exciting opportunity has arisen for a motivated professional. We are urgently seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects.

We are looking for a talented Marketing Head and strategist who can inspire team members and drive success. In this role, you will lead our Marketing department to maximise profitability and enhance competitiveness in the market.

As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (such as events, email campaigns, web pages and promotional material)
• Analyse consumer behaviour and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Requirements and Skills

• HND or B.Sc in any relevant field (MSc/MBA is an added advantage)
• Minimum of 10 years of work experience as Head of Marketing or VP Marketing in Real Estate
• Professional certifications (e.g. CIM, Institute of Data and Marketing) are a plus
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google AdWords
• Experience with CRM software