Head of E-Commerce at Strivo Labs

Role Summary

The Head of E-Commerce will lead and scale all revenue-generating commercial activities at Strivo Labs—both online and offline. This leader will own revenue growth, commercial operations, customer experience, and channel optimisation across all product and service lines.

The role spans digital commerce, retail partnerships, B2B sales, product distribution, marketplace expansion, and overall commercial strategy.

Key Responsibilities

Overall Commerce Strategy & Revenue Leadership

• Develop a unified commercial strategy covering online sales, retail channels, corporate sales, wholesale partnerships, and distributor networks
• Build revenue forecasts, pricing models, and margin strategies for all products and services
• Expand Strivo Labs' presence in local and international markets through structured channel development

E-Commerce Strategy & Platform Ownership

• Lead the end-to-end e-commerce function: websites, online stores, marketplaces, social commerce, and WhatsApp commerce
• Oversee platform development, user experience optimisation, payment integration, and full-funnel conversion improvements
• Manage digital catalogues, product listings, and promotional campaigns across owned and third-party platforms

Retail & Offline Commerce

• Develop partnerships with retail stores, supermarkets, boutique stockists, corporate clients, and distributors
• Structure and manage reseller and affiliate programs
• Set up frameworks for merchandising, packaging standards, demand forecasting, and product replenishment

Sales, Growth & Digital Marketing

• Lead revenue-driving campaigns including paid ads, SEO, influencer partnerships, affiliate marketing, and email/SMS lifecycle automation
• Build a robust performance marketing engine to support customer acquisition and retention
• Strengthen brand visibility across all sales channels

Commercial Operations