Head of Brands & Marketing at Pinnah Foods

About the Role

We're seeking a visionary Head of Brands & Marketing to lead our brand strategy, growth initiatives, and marketing execution. You will be responsible for shaping how our brand shows up in the world, designing and driving campaigns that build awareness, loyalty, and measurable business growth. As the senior leader for all brand and marketing efforts, you will guide a talented team of strategists, creatives, and marketers — ensuring every story we tell and every campaign we launch strengthens our brand and delivers impact.

Key Responsibilities

• Strategic Brand Leadership: Define and execute the overall brand strategy, strengthening positioning, awareness, loyalty and relevance in the market.
• Brand & PR Management: Develop and refine brand messaging and voice, analyse consumer behaviour and determine customer personas/segments, manage the company's PR efforts.
• Growth & Business Development: Design and execute growth strategies that accelerate customer acquisition, retention, and lifetime value. Craft and implement comprehensive strategies to increase market share and drive revenue. Identify opportunities to reach new market segments and expand market presence.
• Content & Storytelling Excellence: Craft compelling narratives, oversee creative development, and ensure consistent brand tone and voice across all customer touchpoints and communication channels. Implement email marketing and blog content strategy.
• Integrated Campaign Management: Lead multi-channel campaigns (digital, social, PR, ATL/BTL, partnerships and offline channels) that deliver measurable business results.
• Data & Insights Mindset: Monitor market trends, competitor activity, and customer insights to identify opportunities for growth and differentiation. Leverage analytics, market research, and consumer insights to inform strategy and optimize marketing performance.
• Leadership & Team Building: Coach and mentor a talented team of strategists, creatives, and marketers to drive excellence and deliver exceptional results.