E-Commerce Senior Sales Analyst

Position Overview

The E-Commerce Senior Sales Analyst is responsible for monitoring, analyzing, and reporting on Air Peace's digital sales performance across e-commerce channels. This role provides actionable insights to optimize online revenue, improve conversion rates, and support the airline's digital strategy. The position also supports initiatives for the Frequent Flyer Program (FFP) and other digital sales campaigns.

Key Responsibilities

Digital Sales Analysis

• Monitor and analyze e-commerce sales performance including website, mobile app, and third-party platforms
• Track KPIs such as conversion rates, average booking value, traffic sources, and booking trends
• Identify patterns, opportunities, and areas for improvement to maximize online revenue
• Provide insights and recommendations to optimize digital sales campaigns and promotions

Reporting & Forecasting

• Prepare daily, weekly, and monthly digital sales reports for management and the Supervisor
• Assist in forecasting e-commerce revenue based on trends, seasonality, and market demand
• Develop dashboards and visualizations to track e-commerce performance metrics
• Support ad-hoc analysis requests from management and cross-functional teams

Frequent Flyer Program (FFP) Support

• Track and analyze FFP member activity, accruals, redemptions, and engagement metrics
• Provide insights to support targeted loyalty campaigns, promotions, and member retention initiatives
• Ensure data accuracy and compliance with FFP policies

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Revenue Management, IT, and Operations to support digital initiatives
• Provide analytical support for website and mobile app enhancements, promotions, and campaigns
• Support implementation and tracking of new e-commerce projects

Process Improvement

• Identify opportunities to streamline reporting processes and improve data accuracy
• Recommend system enhancements and analytical tools to support e-commerce operations