Digital Sales and Marketing Manager at African Naturalistas

About the Role

We seek a Digital Sales & Marketing Manager to lead our digital revenue growth, distributor network expansion, and brand visibility. This remote position blends marketing strategy, sales management, creative direction, and team leadership, turning online traffic into repeatable sales and qualified leads across consumer and B2B segments.

This is an ideal opportunity for a performance-driven digital leader who can move seamlessly between strategy and execution, creating campaigns that generate growth and profit across all brands.

Key Responsibilities

• Distributor Network Growth: Expand and manage a nationwide network of distributors; recruit, train, and motivate partners to achieve sales targets and market penetration
• B2C Sales Growth: Increase end-user sales through optimized online funnels, ads, and promotions
• B2B Campaign Execution: Plan and run online sales and webinar campaigns end-to-end to promote private-label and contract manufacturing services, as well as B2B sales initiatives
• Digital Strategy & Campaign Management: Develop and execute creative, data-driven marketing strategies across Meta, Google, YouTube, and email to boost visibility and conversions
• Landing Page & Funnel Design: Build aesthetically pleasing, high-converting landing pages and sales funnels aligned with brand standards and customer journeys
• Content & Social Media Oversight: Supervise the creation of ads, reels, carousels, and email content that engage audiences and drive sales actions
• E-Commerce Performance: Monitor WooCommerce, Shopify, and Stripe dashboards; analyze daily sales and implement tactics to increase average order value and retention
• CRM & Automation: Manage email workflows, segmentations, and lead nurturing sequences via Mailchimp for improved conversion and follow-up
• Analytics & Optimization: Track ROAS, CPL, CAC, and conversion rates; deliver weekly and monthly performance reports with actionable insights for continuous improvement

Location

Lagos, Nigeria (Remote)