Digital & Product Marketing Manager at Renda Limited

About Renda Limited

Renda is a leading logistics and mobility technology company dedicated to delivering innovative, scalable solutions that empower businesses and operators across emerging markets. Through our Fulfillment and Scale business units, we enable seamless operations for businesses and individuals.

Position Overview

The Digital/Product Marketing Manager is responsible for developing and executing digital marketing strategies to increase online visibility, attract and convert target audiences, and drive product adoption. This role focuses on leveraging SEO, PPC, social media, email marketing, and paid advertising to create compelling campaigns that boost engagement and lead generation.

The ideal candidate will have a strong background in digital marketing, product positioning, and data-driven decision-making to enhance brand awareness and ensure the right audience understands our organization's value proposition.

Key Responsibilities

Digital Marketing & Lead Generation

• Develop and execute integrated digital marketing campaigns across SEO, PPC, social media, email marketing, and content marketing
• Manage online advertising and paid media strategies to optimize Return on Ad Spend (ROAS)
• Analyze and optimize marketing efforts using Google Analytics, CRM tools, and marketing automation platforms
• Implement conversion rate optimization (CRO) strategies to improve lead generation and customer acquisition
• Oversee social media management, ensuring consistent brand messaging, engagement, and audience growth

Search Engine Optimization (SEO) & Website Optimization

• Optimize content for search engines to enhance organic search rankings and website traffic
• Conduct keyword research, on-page SEO, link-building, and technical SEO audits
• Analyze website traffic, user behavior, and bounce rates to improve digital experience and conversions

Product Marketing & Positioning

• Develop compelling product positioning and messaging strategies

Location

Lagos, Nigeria