Digital Marketing Specialist

This role is highly data-driven and focused on growth. The ideal candidate understands how to build full-funnel digital campaigns, leverage paid and organic channels, analyse performance, and continuously optimise for better results in a regulated healthcare environment. Key Responsibilities: Digital Strategy & Growth

• Develop and execute full-funnel digital marketing strategies (awareness → engagement → conversion → retention)

• Translate business goals into measurable digital marketing campaigns

• Identify growth opportunities across paid, owned, and earned channels

Paid Media & Performance Marketing

• Plan, execute, and optimise paid campaigns across platforms such as Google Ads, Meta (Instagram & Facebook), LinkedIn, and other relevant channels

• Manage budgets, bidding strategies, targeting, creatives, and campaign structure

• Optimise campaigns for key metrics such as CTR, CPA, ROAS, and conversions

Campaign Management

• Lead digital campaigns for SignalADoc products (e.g. Chat Service, Video Health Platform, App features)

• Collaborate with social media, content, and creative teams to develop high-performing ad creatives and messaging

• Run A/B tests on ad creatives, landing pages, and messaging

Analytics, Reporting & Optimisation

• Track and analyse performance using tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and CRM dashboards

• Prepare weekly and monthly reports with insights and recommendations

• Use data to continuously optimise campaigns and improve conversion rates

Website, Funnel & Conversion Optimisation

• Optimise landing pages, click-to-WhatsApp funnels, and user journeys

• Improve lead quality and reduce drop-offs across the funnel

• Work with product and engineering teams to support growth experiments

Audience Targeting & Retargeting

• Build and manage custom audiences, lookalike audiences, and retargeting funnels

• Leverage user behaviour data (site visits, video views, chat initiations) for campaign optimisation

Compliance & Best Practices

• Ensure all marketing activities comply with healthcare advertising guidelines and data privacy standards

• Work closely with clinical and legal teams to ensure accuracy of health-related messaging

Requirements:

• 3–5 years of experience in digital marketing, performance marketing, or growth roles

• Strong experience running paid ads on Meta and Google (LinkedIn is a plus)

• Solid understanding of marketing funnels and conversion optimisation

• Experience analysing campaign data and turning insights into action

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