Digital Marketing Officer at Rexobe Consult

About the Role

This position offers a great opportunity for career growth in digital marketing. You will develop and execute comprehensive digital marketing strategies while managing multiple channels and campaigns to drive business results.

Strategy & Planning

• Develop and execute digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.)
• Create a digital marketing calendar and content strategy aligned with company goals
• Analyze competitors, audience behavior, and market trends to inform campaign decisions

Content & Campaign Management

• Manage and optimize content for the website and social media platforms
• Plan and execute SEO/SEM strategies to drive organic and paid traffic
• Write, design, and schedule engaging content (text, image, video, blog posts)

Social Media Management

• Grow and manage the brand's social media presence
• Engage with audiences, respond to comments and messages, and monitor brand reputation

Email Marketing

• Design and send newsletters, promotional emails, and drip campaigns
• Maintain and segment mailing lists for targeted marketing efforts

Analytics & Reporting

• Monitor and report on performance of all digital marketing campaigns
• Use tools such as Google Analytics, Meta Business Suite, and email dashboards to measure ROI
• Provide insights and recommend improvements based on data analysis

Collaboration & Customer Service

• Work closely with design, sales, and product teams to align marketing with brand goals
• Liaise with external agencies or freelancers (designers, developers) when needed
• Maintain a positive, empathetic, and professional attitude toward customers
• Respond promptly to customer inquiries through various channels
• Acknowledge and resolve customer complaints effectively
• Possess in-depth product knowledge to answer customer questions
• Process orders, forms, applications, and requests
• Organize leads and respond to messages in a timely manner

Key Performance Indicators

• Website traffic growth
• Lead conversion rate
• Social media engagement rate
• Email open and click-through rates
• ROI on ad spend