Digital Marketing Manager

About the Role

We are seeking a Digital Marketing Manager to lead and scale our multi-channel paid advertising efforts across Google Ads, LinkedIn, Meta, X, YouTube, TikTok, Snapchat, and other relevant platforms. This role demands a strong mix of technical expertise, analytical skill, and creative strategy to plan, execute, and optimise campaigns that drive measurable results. The ideal candidate will manage end-to-end campaign performance, uncover actionable insights, and continuously identify new growth opportunities that align with our overall marketing and business objectives.

Key Responsibilities

Campaign Management & Optimisation

• Plan, launch, and optimize paid campaigns across LinkedIn Ads, Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Facebook & Instagram), X (Twitter), TikTok, Snapchat, and other emerging ad platforms as relevant
• Manage campaign setup, audience targeting, creative testing, budget allocation, and optimisation across multiple platforms
• Monitor daily performance metrics such as CTR, CPA, ROAS, and conversion pacing across all active channels
• Execute continuous A/B testing of creatives, audiences, and bidding strategies to drive better outcomes
• Refresh creative assets and experiment with different ad formats (video, carousel, static, reels, stories, etc.) to improve engagement

Tracking, Attribution & Analytics

• Set up, audit, and manage tracking systems using Google Tag Manager (GTM), Google Analytics 4 (GA4), and relevant platform pixels (Meta, TikTok, LinkedIn, etc.)
• Ensure accurate conversion tracking and attribution across all platforms and channels
• Analyse user journeys, campaign performance, and audience insights to guide optimisation decisions
• Leverage analytics tools and dashboards to uncover trends and measure full-funnel impact

Reporting & Insights

• Deliver clear weekly performance summaries