Digital Marketing Executive at Ruff n Tumble

Job Summary

We are seeking a creative and data-driven Digital Marketing Executive to develop, implement, track, and optimize digital marketing campaigns across all digital channels. You will play a key role in enhancing brand awareness, driving web traffic, and acquiring leads and customers.

Key Responsibilities

• Plan and execute digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising
• Manage and optimize company website and landing pages to improve user experience and conversion rates
• Create, curate, and manage published content (images, video, written) across platforms including Instagram, Facebook, LinkedIn, and Google
• Monitor and report performance of all digital marketing campaigns and assess ROI and KPIs using tools such as Google Analytics and Meta Business Manager
• Conduct keyword research, competitor analysis, and identify growth opportunities
• Collaborate with designers, content creators, and internal teams to create engaging marketing materials
• Stay updated with the latest trends and best practices in digital marketing, technology, and performance metrics

Required Skills and Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in digital marketing or similar role
• Strong understanding of current digital marketing concepts, strategy, and best practices
• Hands-on experience with Google Ads, Meta Ads, SEO tools, email automation platforms, and CRM tools
• Excellent written and verbal communication skills
• Proficiency in data analysis, reporting tools, and A/B testing
• Creative thinking and attention to detail