Digital Marketing Executive at Elvaridah

Job Summary

A dynamic team is expanding and seeking the right talent. The Digital Marketing Executive will be responsible for developing, managing, and executing the agency's online marketing strategy to enhance brand visibility, promote models and talents, attract clients, and drive engagement across digital platforms.

This role requires a creative and analytically driven individual who understands the fashion, modeling, and entertainment industry and can create compelling digital content that aligns with the agency's brand identity and commercial objectives.

Responsibilities

Digital Marketing Strategy

• Develop digital marketing strategies to increase visibility of the agency, its models, and services
• Plan and execute online campaigns across social media, search engines, email, and websites
• Identify target audiences and optimize campaigns for engagement, reach, and conversion
• Conduct competitor research within the modeling, fashion, and talent industry

Social Media Management

• Manage daily content across Instagram, TikTok, Twitter, YouTube, Facebook, and LinkedIn
• Create and post engaging content including photos, videos, behind-the-scenes clips, casting updates, and spotlight features on models
• Monitor social media trends, influencer collaborations, and fashion industry updates
• Respond to inquiries, comments, messages, and community interactions

Content Creation & Branding

• Develop visually appealing graphics, reels, and promotional materials using Canva or similar tools
• Coordinate with photographers, videographers, and the creative team to generate high-quality media
• Write compelling captions, blog posts, and promotional copy aligned with brand tone
• Ensure consistent branding across all digital channels

Website Management & SEO

• Update website content, model portfolios, blog sections, and new agency offerings
• Implement SEO best practices to improve search rankings and organic visibility
• Track website analytics to monitor performance and identify optimization opportunities