Digital Marketing and Communication Manager at Brilliant Performance Solutions Limited

About the Role

A dynamic team is expanding and looking for the right talent. This position is based in Mainland, Lagos.

Key Responsibilities

Digital Marketing Campaigns

• Conceptualize, plan, and execute comprehensive digital marketing campaigns across various channels including social media, email, search engines, and websites
• Strategize campaign objectives, target audience segmentation, messaging, and content creation to achieve desired marketing goals

Content Creation

• Create engaging and informative blog content to attract and retain audience attention
• Research industry trends, keywords, and audience preferences to produce high-quality blog articles
• Drive website traffic and enhance brand authority through quality content

Market Intelligence

• Monitor industry trends, consumer behavior, and competitor activities to identify emerging opportunities
• Leverage data analytics tools and market research techniques to gather actionable insights
• Adapt marketing strategies to ensure relevance and competitiveness in the digital landscape

Cross-Functional Collaboration

• Collaborate with content creators, designers, SEO specialists, and analysts
• Align strategies and share insights across marketing professionals
• Coordinate efforts to ensure cohesive and integrated marketing campaigns with consistent messaging and branding across all channels

Social Media Management

• Develop and execute social media strategies with in-depth knowledge of platforms, algorithms, and best practices
• Create compelling content and optimize hashtags for maximum audience engagement and reach
• Execute influencer partnerships and other social media tactics

Location

Mainland, Lagos, Nigeria