Digital Marketer & Sales Strategist at Swiftluxe Digital Company

About the Role

A reputable organization seeks a dedicated individual to drive growth through integrated digital marketing and sales strategies. You will own the complete go-to-market approach, from campaign planning and execution to pipeline development and performance analysis.

Key Responsibilities

Strategy & Planning

• Own the go-to-market plan and campaign calendar across channels (paid, owned, earned, and offline)
• Define ICPs, buyer journeys, value propositions, and messaging for B2C/B2B segments

Digital Marketing Execution

• Plan and manage performance campaigns (Google Ads, Meta Ads, YouTube, Display), SEO/SEM, and paid social
• Lead content and social strategy (LinkedIn, Instagram, X/Twitter, TikTok), including copy, creatives, and community engagement
• Run email and lifecycle automation (onboarding, nurture, win-back) with A/B testing and deliverability best practices
• Manage web UX/CRO: landing pages, forms, pixels, tags, and conversion events

Sales & Business Development

• Build and qualify pipelines via inbound and outbound tactics; run demos and discovery calls
• Nurture partnerships and affiliates; coordinate events, pop-ups, print collateral, and promotional activations
• Work closely with Product to translate customer feedback into features and offers

Analytics & Reporting

• Own marketing and sales dashboards (GA4, Ads Managers, CRM reports)
• Forecast pipeline and produce weekly and monthly performance reports with clear recommendations

Brand, Compliance & Operations

• Maintain brand consistency across all touchpoints
• Ensure marketing and sales activity aligns with data-protection and financial-services guidelines in relevant markets

Requirements & Skills

Experience

• 3+ years' experience in digital marketing and/or growth with hands-on sales or business development
• Proven success running multi-channel campaigns and hitting revenue and lead targets

Technical Skills

• GA4, Google Tag Manager, Google Ads, Meta Ads, LinkedIn Ads
• Email automation platforms (e.g., Mailchimp, HubSpot)
• CRM systems (HubSpot, Pipedrive)
• Basic design skills (Canva, Figma) a plus

Core Competencies

• Strong copywriting and storytelling skills
• Confident with numbers and experimentation
• Excellent stakeholder management and communication abilities

Location

Lagos, Nigeria