Digital Marketer at Razley Prints Limited

About the Role

This position offers a great opportunity for career growth in digital marketing at Razley Prints Limited, based in Lagos, Nigeria.

Key Responsibilities

Digital Strategy & Campaigns

• Develop and execute digital marketing strategies to promote printing services and products
• Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and other paid platforms
• Manage social media content and campaigns to increase engagement and generate inquiries

Content Creation

• Create compelling content related to print products (business cards, brochures, banners, apparel)
• Design promotional graphics, landing pages, and email campaigns
• Write SEO-friendly copy for website pages, blogs, and product descriptions

SEO & Website Management

• Perform keyword research and optimize website content for search engines
• Monitor website performance, rankings, and traffic analytics
• Collaborate with web developers to improve site UX and conversion rates

Analytics & Reporting

• Track and analyze digital performance metrics (CTR, CPC, conversions, ROI)
• Generate monthly marketing reports with insights and recommendations
• Adjust campaigns based on data to improve lead quality and cost efficiency

Customer Engagement & Lead Management

• Manage online inquiries and coordinate with the sales team for follow-ups
• Use CRM tools to nurture leads and improve customer retention
• Build email marketing funnels for promotions, seasonal offers, and new product announcements

Brand Management

• Ensure consistent branding across all digital channels
• Stay updated on digital trends and competitive activity in the printing industry

Requirements

• Relevant qualifications in marketing or related field
• Proven work experience in digital marketing