Digital Content Marketing Manager at RavenPay Limited

Job Overview

We are seeking a creative, strategic, and detail-oriented Digital Content Marketing Manager to lead our content marketing efforts. The ideal candidate will be responsible for end-to-end planning, creating, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

Key Responsibilities

Content Strategy & Planning

• Develop and execute a comprehensive content strategy aligned with the company's brand, audience, and marketing goals
• Conduct content audits and gap analyses to identify opportunities for new content and optimisation
• Define content KPIs and report on performance metrics regularly

Content Creation & Management

• Manage the end-to-end content creation process, including ideation, writing, editing, design coordination, and publishing
• Create and oversee the production of blogs, newsletters, social media posts, website content, case studies, video scripts, white papers, and other marketing collateral
• Collaborate with writers, designers, and video producers (internal or external) to maintain a consistent tone and quality

SEO & Content Optimisation

• Optimise all content for SEO and readability; collaborate with SEO specialists to increase search visibility
• Stay updated on keyword trends and adjust content plans accordingly

Team & Workflow Management

• Manage content calendars to ensure timely delivery and alignment with campaigns and product launches
• Coordinate cross-functionally with product, sales, and design teams to gather insights and content needs
• Supervise freelance writers, editors, or junior content creators, as needed

Audience & Market Insights

• Understand the target audience's needs, behaviours, and preferences through research and data analysis
• Stay current on industry trends and competitor content strategies to maintain competitive advantage