Creative Strategist at The JT Agency

About the Role

The JT Agency is expanding its dynamic team and seeking a Creative Strategist to join our Strategy department. As a factfinder, question-asker, and storyteller, you will uncover cultural insights through primary and secondary research while maintaining a steady pulse on culture. You'll piece together information from disparate sources, ask smart questions, and identify insights others miss. Your inexhaustible curiosity will serve as an essential part of our strategic thinking, creative process, and organizational culture.

Key Responsibilities

Strategic Leadership

• Lead the development of creative strategies that drive brand growth and cultural relevance
• Build inspiring, insight-led briefs that fuel breakthrough creative work
• Translate research, data, and trends into compelling narratives for clients and internal teams
• Partner with creative, account, and business leadership teams to ensure strategies are tightly connected to execution

Client & Business Impact

• Serve as a trusted advisor to clients, helping them navigate challenges with fresh, strategic solutions
• Craft and deliver compelling presentations that clearly communicate consumer stories, opportunities, and creative directions
• Conduct competitive landscape assessments, benchmarking, and cultural analysis to inform strategy
• Collaborate with clients and teams to identify growth opportunities and build long-term brand platforms

Creative & Cultural Contribution

• Track cultural, social, digital, and technological shifts to inspire new ways of thinking
• Translate audience insights into channel strategies, engagement plans, and innovative activations
• Work with creative teams to visualize and bring strategic thinking to life
• Contribute to award submissions, case studies, and thought leadership that showcase the agency's work

Location

Lagos, Nigeria