Business Development / Marketing Officer at Halifield Schools

About the Role

An exciting opportunity has arisen for a motivated professional to join our team in a strategic business development and marketing position.

Duties and Responsibilities

• Initiate, implement, and oversee strategic plans to increase student enrollment at the school
• Develop and coordinate all social media marketing strategies and platforms as well as advertising campaigns
• Oversee the development and implementation of all PR strategies
• Supervise all media and graphic-related activities of the school
• Conduct market analysis internally and externally on a periodic basis to identify new trends, changes, and possible threats and opportunities
• Monitor competitor activities to ensure the school remains competitive
• Follow up with prospective parents and provide them with information needed to make enrollment decisions
• Oversee the complete admission process from inquiry through student resumption
• Arrange orientation programs and educational workshops for newly enrolled students

Education and Work Experience

• First degree or equivalent in any discipline, preferably in a business-related field
• Postgraduate or professional qualification in Marketing
• Three to five (3-5) years of relevant experience in Marketing

Skills and Competencies

• Holistic understanding of business operations, inter-relationships, and dependencies
• Strong people management skills
• Excellent communication skills
• Excellent problem analysis and solving abilities
• Proficiency in multi-tasking and use of office productivity tools

Key Performance Indicators

• Accuracy and timeliness of reports
• Annual pupil and student net enrollment increase
• Percentage improvement in school brand equity
• Percentage reduction in marketing costs
• Percentage of marketing goals met or exceeded during the year
• Ratio of inquiries to enrollments
• Increase in media presence