Business Development Manager at Domeo Resources International (DRI)

Main Function

The Business Development Manager is responsible for driving revenue growth, increasing enrollment, and establishing strategic partnerships for the edu-play centre. This includes identifying new opportunities, developing marketing strategies, and building relationships with parents, schools, and community organizations.

Key Responsibilities

Client Acquisition and Retention

• Identify and target potential clients, such as parents, schools, and corporate partners, to increase enrollment
• Build and maintain long-term relationships with key stakeholders to drive referrals and repeat business
• Develop and execute strategies to retain existing clients and encourage loyalty

Market Research and Strategy Development

• Conduct market research to identify trends, competitor activities, and opportunities for growth
• Analyze customer needs and preferences to tailor the centre's services and offerings
• Develop marketing campaigns and promotional strategies to boost visibility and engagement

Partnership and Community Engagement

• Identify and negotiate partnerships with schools, organizations, and businesses to promote the centre's programs
• Represent the centre at networking events, exhibitions, and community initiatives to increase brand visibility
• Organize and participate in open houses, workshops, and special events to attract prospective clients

Sales and Reporting

• Develop and manage a sales pipeline to track leads and conversion rates
• Prepare reports on business development activities, revenue performance, and market insights
• Collaborate with the Content Creator and Social Media Manager to design impactful marketing content

Required Qualifications

Education

• Bachelor's degree in Business Administration, Marketing, or a related field

Experience

• 4 years of experience in business development, sales, or marketing role
• Experience in the education sector