Brand Strategist - Workforce Group, Lagos

We are looking for a qualified candidate to fill this position. Role Overview

• The Brand Strategist is responsible for developing insight-driven brand strategies that translate into impactful experiential campaigns, activations, and consumer engagements.

• This role bridges consumer insight, creative thinking, and business objectives to deliver brand experiences that drive awareness, engagement, and measurable results.

Key Responsibilities: Strategy & Planning:

• Develop brand and experiential strategies aligned with client objectives, target audiences, and market realities

• Translate brand positioning into experiential ideas, activation platforms, and engagement journeys

• Lead campaign strategy from brief to execution, ensuring consistency across touchpoints

• Define campaign objectives, KPIs, and success metrics for experiential activations

Consumer & Market Insight:

• Conduct consumer research, market analysis, and cultural trend mapping

• Develop audience personas, consumer journeys, and engagement frameworks

• Identify behavioral insights that inform creative and experiential solutions

• Monitor competitor activities and category trends to inform strategy

Creative Collaboration:

• Work closely with Creative, Planning, and Operations teams to turn strategy into compelling brand experiences

• Develop strategic creative briefs for experiential campaigns, events, and field activations

• Participate in ideation sessions, ensuring ideas align with brand strategy and objectives

• Guide creative execution to maintain strategic integrity throughout delivery

Client Engagement:

• Present strategic thinking clearly and confidently to clients

• Act as a strategic advisor to clients on brand experience, engagement, and activation effectiveness

• Support business development by contributing to pitches, proposals, and strategic decks

Measurement & Optimization:

• Define evaluation frameworks for experiential campaigns

• Analyze post-campaign performance and generate actionable insights

• Recommend improvements for future activations based on performance data

Key Deliverables

• Brand & experiential strategy decks

• Creative and activation briefs

• Consumer insight reports

• Campaign measurement and evaluation reports

• Pitch and new business strategy materials

Performance Indicators

• Quality and clarity of strategic outputs

• Effectiveness of campaigns against set KPIs

• Client satisfaction and retention

• Contributi...