Brand Marketing Strategist at Picadailys

Role Overview

We're seeking a creative and strategic Brand Marketing Strategist to strengthen Picadailys' brand identity and expand our market presence. The ideal candidate will shape how people perceive and connect with Picadailys — developing campaigns that inspire participation, drive loyalty, and elevate the brand experience across every touch point.

Key Responsibilities

• Develop and execute brand strategies that align with Picadailys' vision, tone, and audience
• Plan and manage 360° marketing campaigns (digital, social, experiential, influencer, and partnership activation)
• Conduct market research and competitor analysis to identify positioning opportunities
• Collaborate with content, product, and marketing teams to ensure consistent brand messaging and visual identity
• Build relationships with external partners, agencies, and influencers to enhance brand visibility
• Analyze campaign performance, brand sentiment, and audience insights to refine strategies
• Develop storytelling concepts that highlight Picadailys' value to users, partners, and the public

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3–5 years of experience in brand strategy, marketing, or communications
• Proven track record of building or managing strong consumer-facing brands (tech, fintech, or lifestyle experience is a plus)
• Strong understanding of brand positioning, storytelling, and integrated marketing
• Excellent communication, presentation, and project management skills
• Ability to think both creatively and strategically, with a results-oriented mindset

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to shape and grow an emerging fintech lifestyle brand
• Creative freedom to design impactful brand campaigns
• Collaborative, innovative work environment with growth potential
• Access to exclusive rewards