Brand Manager at Khenpro Global Services

Job Summary

The Brand Manager is responsible for developing, implementing, and managing brand strategies that strengthen the company's market position, enhance brand awareness, and drive business growth. The role involves overseeing brand communication, product positioning, market research, and ensuring consistent brand identity across all marketing channels.

Key Responsibilities

Brand Strategy & Positioning

• Develop and implement annual brand plans aligned with company objectives
• Define brand positioning, value propositions, and messaging
• Conduct competitive analysis to identify market gaps and opportunities

Marketing Campaigns & Execution

• Plan and execute brand campaigns across digital, print, and experiential channels
• Work with creative agencies to develop brand materials, advertisements, and promotions
• Monitor campaign performance and optimize for effectiveness

Market Research & Consumer Insights

• Conduct market research to understand customer needs, industry trends, and brand perception
• Analyze consumer behavior and translate insights into actionable strategies
• Track brand health metrics such as awareness, preference, and loyalty

Product & Brand Development

• Collaborate with product development teams to support product launches and packaging design
• Ensure brand consistency across product lines and marketing materials
• Develop and manage brand guidelines

Budget & Vendor Management

• Manage brand marketing budgets and ensure cost-effective spending
• Liaise with advertising, media, and creative agencies
• Negotiate contracts with vendors and service providers

Internal Collaboration & Communication

• Work closely with the sales team to align brand strategies with sales goals
• Train internal teams on brand messaging and identity
• Provide periodic brand performance reports to management

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field