Brand Manager at Fiphs Infrastructure Limited

Position Overview

A reputable construction company is seeking an experienced and strategic Brand Manager to develop and execute integrated marketing strategies that align with the company's objectives. The Brand Manager will oversee advertising campaigns, monitor market trends, manage internal and external communications, and lead initiatives that enhance brand equity and profitability.

Key Responsibilities

• Develop and implement comprehensive brand and marketing strategies aligned with company goals
• Lead centralized customer relationship management (CRM) efforts and streamline business processes
• Manage internal communications, including the company's website
• Collaborate with internal teams and external agencies to plan and execute innovative digital and traditional marketing campaigns
• Oversee production and execution of marketing materials including TV, print, digital, events, and exhibitions
• Drive quarterly promotional planning and ensure effective input and implementation
• Monitor and evaluate brand performance and profitability
• Stay updated with market trends, competitor activities, and consumer behaviour
• Enhance brand reputation and engagement across social media and public platforms
• Maintain strong relationships with media outlets to support PR activities, feature articles, and advertising

Required Qualifications

• Bachelor's degree (B.Sc.) in Marketing, Business Administration, Communications, or a related field
• Minimum of 5 years' experience in brand management or related marketing roles
• Strong consumer insight and analytical ability
• Future-thinking mindset
• Excellent communication, presentation, and interpersonal skills
• Proactive and innovative approach
• Results-driven mentality
• Strong decision-making skills and attention to detail