B2C Business Development Manager at Spurt!

Role Summary

We are seeking an experienced Business Development Manager – B2C Growth to lead and scale our consumer business. The ideal candidate will have strong experience in e-commerce and healthcare, with a proven track record of driving customer acquisition, conversion, and retention through both online and offline channels.

This role requires a strategic thinker who understands how to build and execute customer growth initiatives, partnerships, and campaigns that directly impact revenue and market penetration. You will lead the B2C growth team and work cross-functionally with marketing, product, and operations to ensure sustainable expansion.

Key Responsibilities

• Develop and execute B2C growth strategy to increase user acquisition, engagement, and retention
• Identify and pursue new growth opportunities, including partnerships, campaigns, and channel expansion
• Lead the B2C business development team to achieve monthly and quarterly revenue and customer growth targets
• Collaborate with marketing to design and implement initiatives that drive customer awareness and repeat purchase
• Analyze customer behavior, data, and market trends to inform business decisions and refine strategies
• Build partnerships with relevant healthcare and consumer brands that support expansion goals
• Track, measure, and report performance metrics (e.g., acquisition cost, lifetime value, conversion rate)
• Represent the organization in industry events and forums to strengthen visibility and credibility

Requirements

• Bachelor's degree in Business, Marketing, Pharmacy, or related field (MBA preferred)
• 5–7 years of relevant experience in e-commerce, consumer health, or healthcare expansion roles
• Proven success in driving B2C growth through digital and partnership channels
• Strong understanding of consumer acquisition, funnel optimization, and retention strategies

Location

Lagos, Nigeria