Area Sales Managers (ASM) at Unifoam Group

About the Role

Unifoam Group is expanding its commercial footprint and seeking high-performing Area Sales Managers to drive growth, strengthen market presence, and lead sales execution across key territories in Lagos, Nigeria.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and volume targets in the assigned territory
• Lead, motivate, and manage field sales representatives to deliver outstanding market coverage
• Identify new business opportunities and expand distribution channels
• Build and maintain strong relationships with distributors, retailers, and key stakeholders
• Monitor competitor activities and provide market intelligence to management
• Ensure effective merchandising, stock availability, and visibility in all sales outlets
• Prepare and submit periodic sales reports, forecasts, and performance updates

Requirements

• Degree in Business, Marketing, or a related field
• Minimum of 3–5 years proven experience in sales or territory management
• Experience in foam or household products (an added advantage)
• Strong negotiation, communication, and leadership skills
• Ability to work independently and meet aggressive targets
• Must reside within or be familiar with Lagos