Area Sales Manager at DAG Industries Nigeria Limited

Job Summary

The Area Sales Manager is responsible for achieving sales targets, expanding market share, and managing dealer/distributor networks within the assigned territory. The role involves developing and executing effective sales strategies, leading a sales team, and ensuring customer satisfaction in line with the company's goals within the automobile sector.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for vehicles, spare parts, and accessories
• Identify and develop new business opportunities, markets, and dealer networks
• Implement sales strategies and campaigns to increase brand presence and market penetration
• Monitor competitors' activities, pricing, and marketing strategies to maintain market competitiveness

Dealer/Channel Management

• Manage existing dealers and appoint new dealers in the assigned area
• Ensure dealers adhere to company standards for sales, service, and customer satisfaction
• Conduct regular visits to dealers for performance reviews and sales support
• Support dealers with inventory planning, retail financing, and promotional activities

Team Leadership & Performance Management

• Supervise and motivate Territory Sales Executives and Dealer Sales Consultants
• Set clear sales objectives and performance metrics for the team
• Conduct training, coaching, and performance reviews to enhance sales productivity

Customer Relationship Management

• Ensure customer satisfaction through efficient complaint handling and after-sales follow-up
• Build and maintain strong relationships with key customers, fleet owners, and corporate clients

Reporting & Market Analysis

• Prepare and submit periodic sales reports, forecasts, and market intelligence reports
• Analyze sales data and recommend corrective actions for underperforming markets or dealers

Key Performance Indicators (KPIs)