Solar Channel Sales Manager

An exciting opportunity has arisen for a motivated professional. Position Overview:

• The Solar Channel Sales Manager is responsible for executing the company’s channel strategy across the assigned region by identifying, acquiring, and managing high-performing retail, reseller, and installer partners.

• The role focuses on expanding channel presence, supporting partners to achieve sales targets, and ensuring consistent field execution, compliance, and competitive positioning in the solar market.

Key Responsibilities: Channel Strategy & Planning:

• Develop and implement a regional channel expansion strategy aligned with overall business goals.

• Conduct market mapping to identify potential solar resellers, retailers, distributors, and installers.

• Analyze market coverage gaps and propose plans to strengthen channel presence.

• Identify high-potential clusters and develop targeted activation plans.

Channel Partner Acquisition:

• Proactively identify, pitch, and onboard new channel partners within assigned territories.

• Evaluate partner capability, retail presence, and alignment with the company’s channel guidelines.

• Negotiate partnership terms strictly in line with the company’s commercial and channel policies.

• Ensure complete and compliant partner documentation, onboarding forms, and system registration.

Channel Relationship Management:

• Serve as the primary point of contact for all channel partners in the region.

• Conduct regular partner visits to strengthen relationships and drive consistent engagement.

• Provide ongoing product training, promotional guidance, and basic technical support.

• Monitor partner activities, address issues promptly, and resolve channel conflicts professionally.

Sales Enablement & Target Achievement:

• Drive sell-in and sell-out performance through planned joint activities, promotional campaigns, and BTL execution.

• Achievement of monthly and quarterly sales targets.

• Support partners with demand creation activities, retail visibility improvements, and customer engagement.

• Monitor sales trends and implement corrective actions where performance gaps exist.

• Execute field activations to stimulate product movement and market penetration.

Market Intelligence & Reporting:

• Track competitor pricing, promotions, channel activities, and visibility.

• Gather field insights and feedback from partners to support decision-making.

• Prepare and submit accurate weekly and monthly reports covering sales performance, pipeline status, partner activities, and market trends.

• Maintain an up-to-date d...