Social Media Strategist

A top employer is now accepting applications for this role. Position Overview:

• The Social Media Strategist will be responsible for managing and elevating the brand’s digital presence across all platforms.

• This role requires a highly creative, strategic, and proactive individual with strong content creation skills and the ability to drive engagement, visibility, and measurable growth.

Key Responsibilities: Social Media Management & Content Creation:

• Manage all brand social media platforms including Instagram, TikTok, WhatsApp, X (Twitter), and Facebook.

• Create, plan, and execute structured content calendars aligned with brand goals.

• Develop engaging content including reels, videos, carousel posts, and stories.

• Capture real-time content during fittings, photoshoots, campaigns, and live events.

• Ensure consistent posting and brand voice across all platforms.

Strategy Development & Growth:

• Develop and implement goal-driven social media strategies.

• Identify trends and leverage them to increase engagement and brand awareness.

• Identify influencer, partnership, and collaboration opportunities.

• Assist in managing influencer relationships and brand collaborations.

Engagement & Community Management:

• Monitor and respond to messages, comments, and customer inquiries.

• Build and maintain strong online community relationships.

• Ensure timely responses and professional communication.

Analytics & Reporting:

• Track performance using social media analytics tools.

• Prepare monthly reports with insights and recommendations.

• Optimize strategies based on data and performance.

• Team Collaboration & Supervision:

• Work closely with Creative, Production, and Marketing teams.

• Supervise social media interns and ensure timely content execution.

• Support marketing campaigns and brand initiatives.

Requirements:

• HND/BSc in Marketing, Mass Communication, or related field.

• Minimum of 2–3 years’ experience as a Social Media Strategist or Manager.

• Experience in a fashion brand is a strong advantage.

• Strong iPhone content creation and video editing skills (CapCut, InShot, etc.).

• Proficiency in Canva, Adobe Illustrator, or related design tools.

• Strong copywriting and communication skills.

• Knowledge of social media analytics tools.

• Experience with paid ads and promotions.

• Strong organizational and time management skills.

• Ability to work in a fast-paced environ...